ASTD

American Society of Training and Development

Building a Design Firm'€™s Professional Development Program – Implementation and Delivery

Photo of staff reviewing graphs on a laptop

Be patient and allow time for your implementation and delivery action plan to work. Individual courses can often be created and delivered in a short time frame if there is an established system in place. However, for an organizational-level program or curriculum, think in terms of a process that may take 2- 3 years to see real results. Your needs assessment and analysis (Key 2), and planning and performance projection (Key 3),will provide you with direction and a path. If the firm is committing time to the development of internal courses be sure that each support the firm'€™s strategic business plan. Most mid-sized firms and larger have a generational mixed staff so don't be afraid to try the new and the different methods of delivery. Stay as current of technology as your budget will reasonably allow. Be prepared for continual change and adjust accordingly. For those firms that already have some in-house programs in place consider tapping into the expertise of your own staff members, those who present at professional conferences or are adjunct instructors for your local college or university. I offered several suggestions last year in my blog An Overlooked Internal Training Source for A/E Firms.

Continuing in part seven of this eight part series I have assembled requirements from several prestigious organizational award programs that appear with consistency. The self-assessment presented in this piece are intended to assist those individuals who are responsible for shaping and managing the organizational structure of an Architectural/Engineering Design and Consulting Firms'€™ professional education department. This assessment tool is not intended for the design or development of any individual course, certification, skill, or professional program.

KEY 6: Implementation and Delivery

Key 6 examines the firm's process for course / program delivery methods. This section provides recommendations for matching the appropriate delivery method based upon expected Learning Outcomes.

How well does your firm'€™s implementation and delivery process match up?

1. For each course/program the question is asked, “What do you want the participant to be to do, or what should they know when they finish the course /program?€ Then, €œwhat is the best delivery method to achieve the expected outcome?€
2. Courses and curriculum include provisions for practice and application, not just volume of information. There is a process for ensuring that program delivery methods are consistently appropriate for course content and material. [Ex: Instructor -led, PowerPoint, Case Study,Case Study, Gaming, Webinar, Podcast, etc.)
3. Selection of delivery methods that is appropriate to the learner'€™s skill/knowledge level is considered, such as awareness, practitioner, and mastery level.
4. Technology is used as a tool to support courses and curriculum, not drive them.
5. The firm ensures selecting appropriate delivery methods as required by external agencies when supporting special designations and license requirements.
6. There is a process to establish a schedule that meets requirements by external agencies when supporting special designations and license requirements.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the Architecture, Engineering, and Construction (A/E/C) industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice learning and development.

Building a Design Firm's Professional Development Program -€“ Evaluation and Improvement

Photo of an evaluation form

This final segment of an eight part series covers evaluation, feedback, and continuous improvements. As before, I have assembled requirements from various award programs that appear among several prestigious organizations with consistency. My intent here has been to provide a self-assessment tool that can be used to help improve and more effectively manage a firm's professional education department.

All successful programs include an evaluation and feedback process. A system should be established that will evaluate each course, service or product against (Key 3) measurable short and long-term educational goals using performance projections. Don'€™t collect data just because you can. Collect what you need to help make informed decisions. And if you collect it, don'€™t ignore the information and let it collect dust. Use the information to continually improve your program, build your reputation as a quality organization, and become more profitable.

KEY 7: Evaluation and Improvement

This section provides a list of award winning recommendations for the areas of educational evaluation and program improvement. For each section below there is and established process.

Selection of Information and Data Collection
1. Determine what program evaluation information should be collected, maintained, and reviewed.
2. Addresses the methods used to evaluate the quality of the education program.

Evaluation and Review of Educational Performance
3. Determining comparative data to be used to measure performance.
4. Evaluation of the educational system with identified areas for improvement.
5. Determining how learning activities reach their stated objectives.

Education-Specific Results
6. Evaluate performance results for education services, programs, certification, and licensure compliance.
7. Using information to improve program effectiveness.
8. Keeping current with the changing educational needs of the audience.

Accessibility and Complaint Management
9. Providing access and information to participants who seek assistance or voice complaints about the educational activities.
10. Ensures that complaints are resolved effectively and promptly.

Feedback and Continuous Improvement
11. Insures information is and data shared and reviewed by leadership, and appropriate committees and individuals with the expectations of continual improvement.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the Architecture, Engineering, and Construction (A/E/C) industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice learning and development.

With So Many MOOCs How Can Associations and Non-Profit’s Compete?

Laptop Computer photo from Flickr Commons

Massive open online courses or MOOCs are challenging and disrupting the traditional models of higher education and the practices of corporate learning and development.
In a recent article, Here Come the MOOCs, by Frank Kalman (Chief Learning Officer, January 2014) Mr. Kalman writes about the impact of MOOCs and the influence they are having on corporate learning. I will add, if the corporate world has to adjust to MOOCs, so too will professional and trade associations and non-profit organizations.

Two years ago, when I was working for a global engineering and design firm I wrote the blog Free Learning and Development Resources – 7 Tips. The blog included the names and websites for several of the same open online courses providers that Mr. Kalman discusses in his 2014 article. My purpose for writing the blog was to introduce to the firms’ staff, some free educational resources, beyond those that the firm offered internally. In the U.S. and Canada, most of the firm’s staff had historically relied upon internal training or professional and trade associations for their professional development training. Considering the increasing volume of MOOCs, a tight economy, the ease of mobile learning, and the increasing competition of industry specific online education providers – where does that now leave professional and trade associations and non-profits who offer education?

The root and strength of associations and non-profits has been their networking opportunities and the ability to share ideas related to common interest and issues. We know that social networking is radically changing the professional networking landscape. Still, these organizations are usually viewed by their members, and in some case the general public, as a reliable source of information that supports the betterment of the industry or mission of those involved. Professional and trade associations and non-profit organizations need to focus on their mission, their niche. Does the mission include the education and development of their members or the public? If the answer is yes to either or both of these audiences then the next step is to consider what knowledge they need to impart or information they want to share, that best serves their organizations interest. The mission focus of the association and non-profit organization is one of the major advantages they have over MOOCs. It can also align them closer with segments of the corporate world than the MOOCs. If monitored closely, the focus provides them with a competitive edge with early insight to practice changes, key issues and trends of a specific industry. Beyond specific issues and industry needs, associations and non-profit organizations can more logically tailor their business courses such as leadership, marketing, project management, accounting and legal practices to the specific needs of their membership. They should also have intimate knowledge of what and when certifications and, or continuing education license requirements are due. Depending upon available resources, technical capabilities, and finances, they should be able to adapt quickly with the most effective delivery format for their membership and interest groups.

Converting In-person Courses to Online Courses: Where do I start?

Jean Valence, Instructor led class

Today there are numerous tools, platforms and resources available. Prices vary greatly depending upon what you are trying to accomplish or what your course outcomes are expected to be. You might start with some free resources, such as YouTube.com and type in “Teaching Online” or “Online Teaching Best Practices.” Some of this material can be especially useful for those who are converting their technical classroom courses to something like WebEx. Webex can be an affordable approach for many small and mid-sized organizations that want to highlight expertise among your staff or members providing 30 minute to one hour presentations.

For those who want to become a more knowledgeable about “Online Teaching Best Practices.”, check out some of the books from Amazon. While a lot of the books are aimed more towards the longer online classroom environments, the concepts and principals are still valid for the shorter online modules and courses. If you are thinking ahead to a fuller value platform, such as Blackboard Collaborative, these texts would be helpful. I would recommend the LERN textbook, Designing Online Instruction. It is a very practical “how to” book that also covers “How-to techniques” for the design of online instruction.

For those serious about becoming online instructors, I suggest the 3 part series, Certified Online Instructor program. This certificate is offered by LERN and available from our website, Lowther7. More than 1600 corporate and university professors have taken these practical courses. Another valuable resource that offers certification for online instruction is ASTD.

Situational Leadership Applied to the Classroom

Flickr photo by velkr0

For individuals who have a business degree or most who have taken a few business courses you have probably heard of situational leadership? Others of you may have read, or at least heard of the book, The One Minute Manager or some of the other related books authored or co-authored by Dr. Ken Blanchard. For those of you who may not be familiar with the business management concept of situational leadership let me first cover that very briefly. The core of the Blanchard model, Situational Leadership II, highlights four primary leadership delivery styles: directive, coaching, supportive, and delegating. What sets situational leadership apart from many other leadership models is the practical aspect that it also takes into consideration the development level of the subordinate or employee. Using a four step sliding scale the employee is rated on competence and commitment.

This discussion is intended to show how the concept if situational leadership is easily applied to classroom situations to achieve maximum learning. For the benefit of this discussion, when thinking of the situational leadership model substitute the word manager for teacher or instructor and substitute the word employee for student or class participants.

The win – win of applying situational leadership concepts in the classroom comes when the instructor, uses the most effective delivery style that is matched to the level of development of the student at the correct time of need. One example would be the teacher best at using a coaching approach when the student has a low commitment but some competence on a class project. Another correct example would be the teacher most effectively uses a supporting team approach matched to the student who has high competence but variable commitment.

A situational designed education program allows for the teacher to be most effective in their delivery approach by correctly matching the delivery method with the student as he/she learns and works through different development levels. It is important that clear learning objectives and expected learning outcomes are established and communicated from the outset of the experience by both the teacher and student. A successful situational designed education program can be a win – win –win for everyone, the student, the teacher, and the organization that supports the program.

How to Be Effective Using the Situational Classroom

Learning objectives are a key to selecting the best delivery approach for use by the instructor in a classroom. Once you determine the development and motivation level of your students, your learning objects should indicate when it is appropriate to be directive, when to use a coaching technique, when to be supportive and facilitate a group activity or when to delegate a learning approach.

Being practical, time is an element that also needs to be considered. For an individual class that is typically one hour in length it would be difficult for the instructor to effectively try and incorporate more than two delivery styles. Keep to the philosophy that the key to successful instruction in the situational classroom is matching the right delivery style to the development level of the student, at the correct time of need. The instructor should focus on a simple and effective delivery style. Subject matter substance should be emphasized over multiple styles when time is limited.

If you are teaching a half day or full day session, and the learning objectives indicate that a progressive learning track is the expected outcome then the use of multiple teaching styles and techniques might be considered. For a course that is a full day or longer, adult learners will find that instructors following a situational delivery progression more rewarding. If the learning activity is a day or two in length, as are many workshops and seminars for professional and executives, try not to cram too much “new” material into the timeframe. An eight hour or twenty hour course allows ample time to progress from a directive instruction style (lecture) to a delegating style of instruction (agreed upon action plan).

For those of you who teach an online instructor lead course, or certification courses, or traditional college classes I recommend breaking the overall course down into four parts. Start with the basics using directive, lecture approach and continue to progressively increase student involvement with each session. The instruction should progress slowly through each instructional style building one upon the other. The instructor needs to check regularly to ensure that students have reached the learning development level which matches the style of instruction that is being used.

For individuals who wish to refresh their knowledge or who want to learn more about situational leadership, the basics upon which this learning approach is based, visit Wikipedia or read the book, The One Minute Manager Builds High Performing Teams authored by Dr. Ken Blanchard, Donald Carew, Eunice Parisi-Carew.

A Situational Classroom: When to use a directive style

Educators all know the importance of clear, well written learning objectives. Knowing what you want the student to learn and what knowledge they should leave the classroom with is critical to the success of an instructor. Once the learning objectives are written the instructor needs to select the correct delivery approach to most effectively reach the students. Not all instructor delivery styles will effectively transfer the knowledge to the students identified in the learning objectives as intended. The variables of learning in the classroom are many but the instructor can increase his/her success rate by selecting and using the appropriate delivery style.

How do you know which delivery style is the most effective to use, and when? One method to selecting the appropriate style can be determined by referring to the core elements of situational leadership. There are four primary leadership delivery styles: directive, coaching, supportive, and delegating. What’s important to know about situational leadership is that it considerations the development level of the student. Using a four step sliding scale the student is rated on competence and commitment. Similar to reaching success following the situational leadership model, to achieve maximum learning the key to successful instruction in the situational classroom is matching the right delivery style to the development level of the student, at the correct time of need.

The best time for the instructor to use a directive style of delivery (telling and showing) is when the student has a high commitment to learning the subject but has little or no competence in the subject area (enthusiastic beginner). Examples of a directive style of delivery include speeches, lectures (PowerPoint), and demonstrations. On the internet, delivery of a webinar generally comes under the directive style of delivery.

For individuals who wish to refresh their knowledge or who want to learn more about situational leadership, the basics upon which this learning approach is based, visit Wikipedia or read the book, Leadership and the One Minute Manager authored by Dr. Ken Blanchard.

A Situational Classroom: When to use a coaching style

So your next class is intended for students who have some knowledge of the subject matter but they do not have a strong comprehension? The student’s commitment to advance their knowledge to learning more about the subject matter seems to be wavering. Think of the individual who learned the basics of tennis but wants to give up because they aren’t very good after four weeks of training and just can’t seem to consistently keep their serve between the lines. Or the individual who purchases a new phone for the twitter function but can’t figure out how to use the hash marks correctly so they just give up on that function.

After you finish writing the learning objectives for the class you realize that just telling the students about the topic or showing them how something is done is no longer the most effective approach for the student to truly learn the subject matter. You know that the student has some knowledge but realize too that the student does not yet have mastery of that subject matter. Knowing what you, the instructor want the student to learn and what knowledge they should retain after leaving the class is critical to the next level of learning in their development. The key to successful instruction in the situational classroom is matching the right delivery style to the development level of the student, at the correct time of need.

When students are at this moderate stage of learning development the use of role playing and roundtable discussions are two excellent ways to engage and support the students learning process. At this stage of the students development the instructional techniques require that the subject is told “how to” and/or is provided with a demonstration of what they are expected to learn. The student is then expected to try to demonstrate their knowledge or skill. The instructor stays involved by observing the demonstration and providing constructive feedback to the student. Ideally, this process is repeated until the student correctly demonstrates mastery of the knowledge or skill enough to take successfully to the next level. Some simple online gaming tools have been developed and designed that follow this model, such as the DMV’s defensive driving school. Using both a high directive style of instruction along with high supportive behavior and feedback, the instructor is using a coaching style of delivery correctly.

For individuals who wish to refresh their knowledge or who want to learn more about situational leadership, the basics upon which this learning approach is based, visit Wikipedia or read the book, Leadership and the One Minute Manager authored by Dr. Ken Blanchard.

A Situational Classroom: When to use a supporting style

You have now been working with your students for awhile and they are progressing in the subject matter. You notice that they have reached a high level of competence but you also note that the student’s commitment is not consistent and still varies. Think of the individual who has mastered most of the basic skills of drawing and design but is beginning to get bored by the daily routine and repetition of fine tuning the skills that they have already learned. After awhile it becomes difficult to stay focused and committed.

Your current learning objectives indicate that the next level of development is more than individual skills sets that the students have been practicing. The students are consistently demonstrating their mastery of the skills when required. They have grown to the point where they are becoming frustrated by either repeatedly being challenged by you or by challenging themselves. Since the key to successful instruction in the situational classroom is matching the right delivery style to the development level of the student, at the correct time of need, the students are ready to demonstrate their knowledge or skills in front of their peers.

Several excellent ways to engage students at this next moderate level of learning development include group activities such as gaming, case studies and charrettes. The instructors skills need to transform from directing, lecturing, coaching and feedback to one of facilitating, listening, praising and providing constructive feedback. At this stage of the students’ development the student interacts with peers demonstrating their knowledge and/or skill. The instructor stays involved but at more of a distance observing and guiding. For online instruction, chat rooms, discussion groups and designed group learning activities can provide similar results. For the instructor, using a low level of directive instruction along with high supportive behavior and feedback, the instructor is using a supporting style of delivery correctly.

For individuals who wish to refresh their knowledge or who want to learn more about situational leadership, the basics upon which this learning approach is based, visit Wikipedia or read the book, Leadership and the One Minute Manager authored by Dr. Ken Blanchard.

A Situational Classroom: When to use a delegating style

As your students progress, at some point they should reach a high level of understanding and competence in the subject matter. When they also demonstrate a high level of commitment it is the right time to adjust your instructional style, using a delegating style. Think of the individual who has mastered the basic theories and concepts. They have demonstrated some advanced technical techniques. Working in small teams they work well and are able to design some interesting buildings with sustainable features. As their instructor it is now time to challenge them again. Since the key to continued successful instruction in the situational classroom is matching the right delivery style to the development level of the student at the correct time of need. It is time for the student to demonstrate what they have learned moving beyond theory and concept and into practice.

Several models that you can use to engage students at this high level of learning development include research projects, self-directed studies, or learning contracts. It is time for the instructor to turn over responsibility to the student in decision-making. That means that the instructor provides little supervision or support. As within the structure of a contract, expectations and outcomes should be agreed upon between the instructor and student at the start of the project. Unless specified, either individual or network group approaches should be acceptable for the project. Upon completion of the project the instructor should providing constructive feedback.

For the instructor, using a low level of directive instruction along with low supportive behavior and feedback, the instructor is using a delegating style of delivery correctly. Delegating behavior should not be confused with dumping or “hands off” instruction. Delegating means that there is still some, just limited involvement of the instructor.

For individuals who wish to refresh their knowledge or who want to learn more about situational leadership, the basics upon which this learning approach is based, visit Wikipedia or read the book, Leadership and the One Minute Manager authored by Dr. Ken Blanchard.

Pages