Emerging Professional

With So Many MOOCs How Can Associations and Non-Profit’s Compete?

Laptop Computer photo from Flickr Commons

Massive open online courses or MOOCs are challenging and disrupting the traditional models of higher education and the practices of corporate learning and development.
In a recent article, Here Come the MOOCs, by Frank Kalman (Chief Learning Officer, January 2014) Mr. Kalman writes about the impact of MOOCs and the influence they are having on corporate learning. I will add, if the corporate world has to adjust to MOOCs, so too will professional and trade associations and non-profit organizations.

Two years ago, when I was working for a global engineering and design firm I wrote the blog Free Learning and Development Resources – 7 Tips. The blog included the names and websites for several of the same open online courses providers that Mr. Kalman discusses in his 2014 article. My purpose for writing the blog was to introduce to the firms’ staff, some free educational resources, beyond those that the firm offered internally. In the U.S. and Canada, most of the firm’s staff had historically relied upon internal training or professional and trade associations for their professional development training. Considering the increasing volume of MOOCs, a tight economy, the ease of mobile learning, and the increasing competition of industry specific online education providers – where does that now leave professional and trade associations and non-profits who offer education?

The root and strength of associations and non-profits has been their networking opportunities and the ability to share ideas related to common interest and issues. We know that social networking is radically changing the professional networking landscape. Still, these organizations are usually viewed by their members, and in some case the general public, as a reliable source of information that supports the betterment of the industry or mission of those involved. Professional and trade associations and non-profit organizations need to focus on their mission, their niche. Does the mission include the education and development of their members or the public? If the answer is yes to either or both of these audiences then the next step is to consider what knowledge they need to impart or information they want to share, that best serves their organizations interest. The mission focus of the association and non-profit organization is one of the major advantages they have over MOOCs. It can also align them closer with segments of the corporate world than the MOOCs. If monitored closely, the focus provides them with a competitive edge with early insight to practice changes, key issues and trends of a specific industry. Beyond specific issues and industry needs, associations and non-profit organizations can more logically tailor their business courses such as leadership, marketing, project management, accounting and legal practices to the specific needs of their membership. They should also have intimate knowledge of what and when certifications and, or continuing education license requirements are due. Depending upon available resources, technical capabilities, and finances, they should be able to adapt quickly with the most effective delivery format for their membership and interest groups.

Architectural Research Associates

A Situational Approach to Mentoring

Flickr photo by ariwriter

How do you design and build a situational mentoring program? Take the traditional approach of pairing or matching a mentor and mentee and turn it inside out by adding several more mentors and mentees. And yes, you now have a situational mentoring group or team.

In today’s society of social networking and media apps think in terms of pairing the best or most knowledgeable mentor at the right time and in the right situation when the mentee has the most need or desire to learn. As stated in the book Nine Shift, networking is replacing the hierarchy structure in business and society, so too should we restructure the mentoring process so that it draws from the strength of a network.

The foundation to situational mentoring is built upon the management concept of situational leadership, developed by Paul Hersey and Ken Blanchard. A successful mentoring program requires that a mentor is able to share, convey, teach and/or impart their knowledge or skills to the mentee. The core of the Blanchard model, Situational Leadership II, highlights four primary leadership delivery styles: directive, coaching, supportive, and delegating. Like any good leader, the mentor is likely to be most effective in one or two delivery styles and less so in the others. A practical strength of situational leadership is that it also takes into consideration the development level of the subordinate, or in this case the mentee. Using a four step sliding scale the mentee is rated on competence and commitment.

The win – win of situational mentoring comes when the mentor using his or hers most effective delivery style is matched to the level of development of the mentee at the time of need. One example would be the mentor best at using a coaching approach when the mentee has a low commitment but some competence on a project. Another correct example would be the mentor most effective using a supporting approach is matched to the mentee who has high competence but variable commitment.

The intent of a well planned mentoring program is to identify key leaders (mentors) that are willing to share their knowledge and time with the next level of potential leaders (mentees). A situational designed mentoring program allows for the mentor who is most effective in a delivery approach to be matched with a mentee as the mentee learns and works through different development levels. It is very important that clear goals and expected learning outcomes are established and communicated from the outset of the mentoring experience by all participants of the group. A successful situational mentoring program can be a win – win –win for everyone, the mentor, the mentee, and the organization that supports the program.

A Situational Approach to Mentoring in an Association

Associations must rely on their members and volunteers if they are to build and maintain any form of a mentoring program. Often an association's approach is to establish a committee and support their efforts by assigning a junior staff as a liaison. A better organized approach that some associations use is to assign a manager or director level staff to actively support the committee or mentor program advisory team. Then they build a traditional approach of pairing mentors and mentees is the typical format.

The foundation to situational mentoring is built upon the management concept of situational leadership, developed by Paul Hersey and Ken Blanchard. A successful mentoring program requires that a mentor is able to share, convey, teach and/or impart their knowledge or skills to the mentee. The core of the Blanchard model, Situational Leadership II, highlights four primary leadership delivery styles: directive, coaching, supportive, and delegating. Like any good leader, the mentor is likely to be most effective in one or two delivery styles and less so in the others. A practical strength of situational leadership is that it also takes into consideration the development level of the subordinate, or in this case the mentee. Using a four step sliding scale the mentee is rated on competence and commitment.

To build a situational mentoring program I recommend assigning a manager at the operationally level with a director involved in a supportive and strategic level. Using a social networking format structure think in terms of pairing the best or most knowledgeable mentor at the right time and in the right situation when the mentee has the most need or desire to learn. This is not an easy assignment but it is critical to the program’s success. A manager is likely to have the required technical, conceptual and personal skills that will be necessary to correctly match mentors with mentees at the appropriate times and under the right situations. While it is important to get input, recommendations and involvement from the committee or advisory council, the operations and scheduling process should the managers responsibility and not be left up to the volunteers. Remember, the win – win of situational mentoring comes when the mentor uses his or her most effective delivery style matched correctly to the level of development of the mentee at the time of need.

The director may occasionally be required to support the manager’s scheduling should a situation need a specific infusion or a change of players. Politics is a reality in associations and can become very sensitive when relying on the use of volunteers. The director is generally in a better position to handle those particular situations. The director will generally have more senior level contacts among the volunteers so they should also be involved in the continual recruitment of skilled and positioned mentors.

We welcome those of you who participate in or manage a mentoring program as part of your association to share your experiences. Simply send a your rely message and share your story.

A Traditional Approach to Mentoring

Flickr photo by Nantucket Historical Association

A mentoring program, as most professional development specialist would agree is generally built upon a pairing or matching of a mentor and mentee. A mentoring program is generally successful when the mentor is able to share, convey, teach and/or impart their knowledge or skills to the mentee. Historically the mentoring program grew from the concept of the apprenticeship where the master of a trade would impart their knowledge and skill to the apprentice. In many situations this is a very informal, loose understanding between two parties, the mentor and mentee. You are likely to find this scenario within a small office or across a profession with similar issues.

Creating a formal mentoring structure gets more complicate but the rewards can be great if the program is planned, designed and implemented well. Within a firm that structures such a program the firm may title such activities as a mentoring program, an internship, or even an intern development program (IDP). Some associations representing an industry or profession have similar programs. Some of the general benefits may be involvement of senior leadership and growth and development of the emerging professionals. For firms this may lead to better internal communications, improved retention and recruitment of staff, and a better return on financial investments of the human resource budgets.

The intent of a well planned mentoring program is to identify key leaders (mentors) that are willing to share their knowledge and time with the next level of potential leaders (mentees). A well designed program will set a framework and provide guidelines that participants use when participating in such a program. A well designed mentoring program allows for the mentor and mentee establishing goals and expected leaning outcomes from the experience. A successful mentoring program can be a win – win –win for everyone, the mentor, the mentee, and the organization that supports the program.

A Situational Approach to Mentoring in a Firm

There are several advantages for a firm to build, develop and maintain a mentoring program. The advantages are many and some obvious. Among the reasons for a implementing a mentoring program, expanding the skills of your staff, improved recruitment, retention, and return on investment (ROI). So why do so many firm choose not to implement a mentoring program? Size of the firm may be one factor. However, you really can implement a mentoring program with just two staff – at least a traditional mentoring format. Larger firms of 20, 50, 100 or more have the staff but too often they are concerned that the process takes time (translated – money) and it does, but so does the traditional route of staff training. Finally, a firm may not have anyone knowledgeable enough about how to set up, organize, and run a mentoring program. This leaves them three primary options: assignment to the HR staff function; assign to the program to a professional practice committee; or hire a part-time consultant to run the program.

Taking a firm mentoring program to a higher level – beyond that of the traditional pairing approach - does require a knowledgeable HR manager at the operationally level, or a committed professional practice committee, or an experienced consultant. The foundation to situational mentoring is built upon the management concept of situational leadership, developed by Paul Hersey and Ken Blanchard. A successful mentoring program requires that a mentor is able to share, convey, teach and/or impart their knowledge or skills to the mentee. The core of the Blanchard model, Situational Leadership II, highlights four primary leadership delivery styles: directive, coaching, supportive, and delegating. Like any good leader, the mentor is likely to be most effective in one or two delivery styles and less so in the others. A practical strength of situational leadership is that it also takes into consideration the development level of the subordinate, or in this case the mentee. Using a four step sliding scale the mentee is rated on competence and commitment.

To build a situational mentoring program think in terms of a social networking format structure, pairing the best or most knowledgeable mentor at the right time and in the right situation when the mentee has the most need or desire to learn. A mentoring program within a firm takes on and becomes part of the firm culture. A mentoring program is not an add-on program and should not be treated as such. Coordinating the program is not an easy assignment but it is critical to the program’s success. Whoever is assigned to manage the program should have the conceptual and personal skills that will be necessary to correctly match mentors with mentees at the appropriate times and under the right situations. Remember, the win – win of situational mentoring comes when the mentor uses his or her most effective delivery style matched correctly to the level of development of the mentee at the time of need.

http://en.wikipedia.org/wiki/Situational_leadership_theory

Free Learning & Development Resources - 7 Tips

Open Source Education

For those of you in the A/E design profession who have difficulty finding free time during a 24/7 work week consider a free, on-demand, learning–in-the-moment approach to supplement your formal training and on-the-job experience. There are a variety of free online resources available to you. Here are some great tricks and online resources for developing your own, personal professional learning skills and development.

7 Tips to Getting Started:
1. Formulate what you need to know. This is called your learning objective and can be revised as you go, but take your best shot when you begin. (Tip: Start with your annual training objectives).
2. Use search engines like Google, Bing, Yahoo, and YouTube (the largest source of online learning) to find three kinds of information: specific, general, and connected.
3. Use search engines to find tutorials, ebooks, online courses and classes – the obvious. But also search and locate online communities (blogs, forums, associations, white papers and chat rooms).
4. Evaluate each resource that you encounter to determine if they relate or are connected to your learning objectives.
5. Organize your information for reading and assembly. If you are learning something that takes longer than a day, you can use free websites like All My Faves and Symbaloo to organize and group your links, and then retrieve them with one click.
6. Read, take notes, and learn the way you learn best.
7. If you have a certificate, membership or license -MCE requirements be sure to record and track your progress. You can do this for free in an EXCEL file or for those of you with a state license and who are willing to pay a little for convenience and due date reminders try AECredentialing.

7 Options of Open Source Courses…..

Coursera:
Outstanding engineering related college-courses from universities like Duke University, Rice University, Escole Polytechnique Federale de Lausanne, University of Pittsburgh, and Princeton.

Class Central:
A gateway to a variety of online and self-paced courses offered by Stanford, MIT, Harvard, Berkley, Udacity, and Courses.

MIT OpenCourseWare:
Free Online courses from MIT in energy, transportation, environment, business and others areas.

Open Culture – 625 Free Online courses:
625 Free online and self-paced courses offered by Harvard, UC Berkley,
MIT, Carnegie Mellon, and Stanford, that include the sciences, computers, Engineering (Mechanical, Civil & Electrical), Environmental, and basic business.

Ted Conference Videos:
Best for exposure and finding things to learn more about online. Inspirational, informative, cutting edgue and less than 20 minutes long.

YouTube/EDU:
YouTube really now functions as a video search engine, and so you can find much more to learn and see on YouTube than just the EDU area. However, this area has been tuned and curated just for good educational content on traditional subjects.

Today I Found Out:
Daily essays of well-researched interesting topics.

I would like to offer a special thanks to Katin Imes at Expedition 21 Media, Inc. for content suggestions.

How to Analyze a Case Study

Photo by Thom Lowther

Most of you who know me well know that I believe passionately in the use of cases studies as a learning tool. Years ago I discovered a excellent tool for analyzing case studies in the "Handbook for Training and Development" published by ASTD. I share below a simplified version of tool. I have used it often - in professional firms, in associations workshops and in college classrooms.

When analyzing a case study, an orderly, step-by-step approach is helpful. It is important to gain an appreciation of the overall situation initially, as well as to learn what information is contained in the case. Therefore, it is suggested that the case study be skimmed first to gain this overall perspective. While or after doing so, jot down the key points and issues that come to mind, as well as your first impression of the problems, issues, and opportunities facing the company. Then read the case in detail, adding to and modifying your initial thoughts. Remember that not everything in the case is vitally important, nor is all the important information necessarily included. The case represents someone's (e.g., management's) description of the company and its situation - it is up to you to probe deeper, sort and shift things out, and acquire additional information. It is your responsibility to analyze and recommend alternatives and approaches to management.

The following guide may be helpful to you in your task:

1. Define the situation. What are the challenges, problems, potential problems, opportunities, and potential opportunities facing the company? Typically, the case will contain various systems you will have to diagnose. To do so, try and isolate the major issues facing the company and their causes. Keep in mind that there are likely to be sub and secondary issues, as well as related and perhaps extraneous issues described in the case. Your task is to assign priorities to the issues, focusing on the critical few.

2. Assemble and analyze the important facts (gleaned from the case) which bear on the situation.

3. Specify important information that is needed but not included in the case. Determine whether or not it is available elsewhere. If available, acquire about it.

4. Make assumptions! For important information that is not available from the case or elsewhere, make logical assumptions as to what it might be. State these assumptions.

5. Draw conclusions Based on your analysis, information, and assumptions.

6. Determine alternatives and their likely outcomes. What are the major alternative actions open to the company, and what is likely to happen if each is adopted? Evaluate each.

7. Make recommendations. Based on your analysis, what do you recommend to management and why? Be prepared to defend your recommendations under critical questioning by the instructor and the class (the types of questions which might be posed by the company's management and other stakeholders).

8. Prepare an implementation plan. How should your recommendation be implemented, by whom? and in what sequence (short-term versus long-term actions). Where will the resources come from?

9. Prepare contingency plans. What do you recommend if your suggestions do not work as anticipated, or if certain external or internal conditions change?

Emerging Blend of Degrees, Certification, and Professional Development: Impact on A/E/C/ firms

Continuing Professional Development Conference

Today many A/E/C/ firms have established professional development programs. These were created to address the continuing professional development (CPD) of their staff, certification programs and state licensure Mandatory Continuing Education (MCE) requirements. A few progressive firms extend their programs to their clients and peers through cooperative programs with associations and universities.

For decades there were only a few firms that encouraged professional development or had organized mentoring programs for their staff, but those firms were the exception and not the rule. In 1995 the American Institute of Architects (AIA) implemented MCE requirements of their members. Within ten years most state licensing boards began requiring MCE for licensure for registered architects, engineers, interior designers, and landscape architects. The number of industry related certification programs, such as those offered by AWI,IFMA,ICBO,NFSA,NKBA,and LEED also expanded during this period. Professional development began to take on a new importance.

What was lacking during the 1990’s, role models of how the A/E/C firms should adjust to the changing CPD environment? No longer is that the situation for A/E firms. One solution from 1997 - 2008 – the AIA Continuing Education System (CES) Award for Excellence program The AIA/CES award program not only recognized firms for their commitment to internal CPD, the award program also provided a roadmap for all firms to achieve professional development success. The AIA/CES award program was a blend of the Malcolm Baldrige award and education standards established by International Association for Continuing Education ( IACET). The AIA/CES award criteria involved a detailed review of the firm’s education strategy, planning and analysis, design, implementation, delivery, evaluation and the improvement process of their professional development programs.

At first only large firms had the resources to build these types of programs. Large firm award winners included NBBJ; HOK; FreemanWhite; Rosser International; Gresham, Smith and Partners; Einhorn Yaffee Prescott; Mithun; Cannon Design; and Lord Aeck & Sargent. During the last several years of the award some mid-sized firms such as Rogers Krajnak Architects, Inc and Marshall Craft Associates, Inc. also met the standards and won the award. Turner Construction was the first to achieve the honors for creation of their online education efforts following the standards of the International Learning Unit (ILU).

Now added into the mix are a few online certificate or certification programs such as those found on UGotClass that are developed by associations, colleges and A/E firms. Don’t forget the free online management courses from leading universities such as Stanford, Yale, MIT, Harvard, Berkeley and other colleges. While the Boston Architectural College offers an online Sustainable Design degree, RedVector delivers sustainable design courses created by University of Tennessee faculty for professional in the A/E/C industry. What’s coming? Look for A/E firms to offer online professional practice education using their own adjunct college faculty’s to reach out their clients globally, 24/7.

The Emerging Blend of Degrees, Certification, and Professional Development: Impact on Associations

Certificates: A growing trend

A service that many associations offer is continuing professional education (CPE) for their members and the profession, trade or industry that the association represents. These offerings are delivered in a variety of formats. Among those formats, the growing trend to also offer a specialized certificate program or a profession related certification program. These certificates and certifications are becoming widely recognized and accepted by professionals, employers and government agencies. For many the certification has replaced the degree for those who wants to get the promotion or a raise and at a cost generally much expensive than the college degree.

Keeping the definition simple, certificate programs are generally limited in scope of the subject matter, time and accountability. Certificate programs can be as simple as a one day, one class program or they may go for a week or a month. Certificates are generally awarded based upon completion of the course or a limited series of courses. Generally there is no accountability on the part of the association that is offering the certificate about what is actually learned, only that the individual attended the class or program about a given topic.

Associations that offer specialties of Certification are more focused upon continuing professional development (CPD). of the membership and related industry. Certification programs are generally longer, running several months, possibly as much as a year. Certification may be offered after completing one long class or a series of shorter classes. Additionally, many certification programs require updates or renewals every few years. Associations are placing their reputations on the fact that those who complete a certification will have measurable knowledge or skills that are taught in the framework of the certification program.

Associations are not chartered to offer degrees, but some associations similar to the National Kitchen and Bath Association (NKBA) are working closely with colleges like the Alexandria Technical and Community College to incorporate their certification program into the college program. Other examples of blended cooperation include West Virginia University offering their Forensics Science Initiative (FSI) program in collaboration with the National Institute of Justice. And there is theInternational Facility Management Association (IFMA) offering their certification programs, Facility Management Professional (FMP), Sustainability Facilities Professional (SFP), and their Certified Facility Manager (CFM) program in collaboration with various community colleges across the country. These are all examples of the emerging blend of college degrees, certificate and certification programs, and continuing professional development.

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