Professionals from a variety of industries and professions share and exchange successful practices in the field of learning, professional development and knowledge sharing.
Learning Resources Network (LERN). We are an international association of lifelong learning professionals offering information and resources to providers of lifelong learning programs.
If you or your organization is engaged in providing any kind of lifelong learning program, LERN can provide you with practical, how-to information not available anywhere else.
LERN members and customers are engaged in a variety of programs, including:
This has become a real quandary for many associations. My observation has been that there are two very different directions that an association can take when faced with the decision of offering knowledge or education to their members. At first glance it should be easy, just look at the mission statement of the association. But dig a bit deeper and the issue becomes more complex.
Model one for an association is to offer the most up-to-date information to their members so that the members can be more knowledgeable and competitive in their profession or industry. This could be open source information that encourages the membership to stay current and use the association as a first source - reliable source. The emphasis here is on the benefit to the member. Simultaneously, the association should be providing free information to the public and related industry. Through free and/or inexpensive (to members) use of a webcast, podcast, course, workshop, conference, convention, online open forum, etc., the association should promote the values of the association and the professional services that the associationâs membership base represent. This model works best when the membership does not have any form of mandatory requirement to maintain their knowledge standards.
Model two for an association is offer education to their members so that their members can be the knowledge leaders in their industry or profession. This approach generally provides additional benefits for the members, usually when the courses, webcasts, workshops, conferences, conventions, online forums, etc, meet the associationâs credential requirements, or another professional organizationâs credential maintenance requirements, or more likely a state licensing boardâs mandatory continuing education (MCE) requirement. The downside to the associationâs members, as much as the member may expect and want it, education is not free. Someone has to pay for the development and the delivery of the education. In one form or another, these expenses are passed on to the member and even more so to the non-member and stakeholders. Strict standards are set for knowledge to be âqualifiedâ as education.
For an association the difference between knowledge and education comes down to two key questions: 1.What is the mission of the association? 2. If the association wants to provide education, how will the association cover their development and delivery expenses?
Recently I was involved with a team that produced a virtual tour. The primary goal of the free virtual tour was intended to give a international audience a chance to gain knowledge by exploring the space. The depth of knowledge gained directly correlated to the participants involvement of freely selecting from varies features such as embedded videos, audio podcasts and information on building materials and products used throughout the space.
Assuming that knowledge becomes education at the point where the participant actually applies that what they learned, there is at one point in the tour a Google sketch-up feature embedded in the program that can actually be used. But what if, as most do, the participant looks at the feature but does not act. Would the knowledge still be education?
The tour can take between 1 â 1.5 hours depending on how many interactive features the participant selects. A final feature includes a quiz based upon the basic elements of the tour. The quiz follows the guidelines outlined in the standards of the International Learning Unit. It meets the organizationâs credential requirement, other professional organizations education requirements, and even most state licensing boardâs MCE requirements. Only by paying and successfully completing the quiz will âeducationâ credits be awarded? Is that really the only difference between knowledge and education â fees? You be the judge - take the virtual tour, yourself. Stop before the quiz. Is it knowledge or education?
Defining clear terms is a problem here as there is so much gray as we try to distinguish the difference between knowledge and education. An example: a couple of years ago I watched a webinar lecture from Harvard's free online course lectures series about "Historical Preservation in Havana, Cuba." Many universities now offer this type of service. For me this was self-directed knowledge. I gained some useful knowledge that I could apply in a practical way had I chosen. Could this same knowledge also be considered education. Harvard would not likely acknowledge my watching their free lecture as education unless I paid them tuition. If I paid Harvard tuition, would the same lecture immediately transform from knowledge into education?
Some say education is a process or systematic distribution of knowledge. In this case I could claim that I did receive an education and that I can now apply this knowledge.
Expedition 21 Media, Inc. values quality lifelong education and learning, especially for professional development. Our staff is experienced in course development, course delivery, and new online technologies for educational communities, credential and certification management, and assessment systems.