CPE

Continuing Professional Education

Developing Online Courses

Description

This workshop covers the nuts and bolts of getting your first online course developed and deployed, including:

  • components and costs
  • evaluating staffing requirements
  • structure and design
  • course conversion (from live format)
  • options for audio and video production
  • testing and assessment online
  • platforms and server options
  • getting feedback
  • mastering revision cycles
  • licensing and profit projections

You'll leave this live workshop with a complete development plan and timeline for at least one of the courses you'd like to put online. Our experts will walk you through the entire process, helping you make decisions while supplying you with data and how it applies to your situation. Learn about a breadth of approaches and case studies from others in the workshop as they build their course development plans alongside you.

Knowledge Level

This is an awareness level workshop. We encourage instructors at the practitioner and mastery level with little or no online experience to participate.

Workshop Design

This is an instructor led course designed to be delivered either on-site or via web video conference in 4 or 8 hour time frames.

Learning Objectives

At the end of this workshop you will be able to:

1. Describe the various operational and material components of an online course.

2. Determine which online system features would be incompatible together and which would be appropriate for a given course.

3. Research and evaluate various platforms for online presentation and course management and determine a good fit for your project.

4. Create a course outline action plan specific to your organization, including estimated budgets.

This Workshop is Recommended:

• Customized and available online for small teams.
• For Regional or State association events.
• To support a design firm'€™s internal administrative and instructor training.
• To support a product or service manufacturer'€™s administrative and instructor training.

Faculty

Katin Imes
Minimum of 8 participants required to book this session.

Watch for our annual offering of this workshop on the west coast. Contact us about your workshop questions today; we're happy to help!

Building a Design Firm'€™s Professional Development Program – Planning and Performance Projection

Photo of staff reviewing graphs

Planning and performance projection is the critical third step to building a successful professional development program. This step should be based upon the results your needs assessments and analysis. At this point you develop measurable short and long-term educational goal with performance projections of key education results that tie into the overall business strategy. If you have not already done so at this point, be sure to develop a realistic budget that supports your project.

Continuing in part four of this eight part series I have assembled requirements from several prestigious organizational award programs that appear with consistency. The self-assessment presented in this piece are intended to assist those individuals who are responsible for shaping and managing the organizational structure of an Architectural/Engineering Design and Consulting Firms'€™ professional education department. This assessment tool is not intended for the design or development of any individual course, certification, skill, or professional program.

KEY 3: Planning and Performance Projection

Here we examine the firm'€™s planning, support and performance projections. This section examines how the firm identifies, develops, and supports program designers and faculty. Key 3 also takes into consideration how the firm effectively collects and reports information about activities and participants.

Planning Process
1. There is an established organizational planning process leading to the implementation of learning solutions and educational programs. As appropriate this process includes on-the-job support where and when your L&D customers need it.
2. There is a process that addresses how technology supports the learning evaluated, improved, and kept current with changing business needs.
3. There is a process involving how to use key information in the determination of learning objectives for learning and knowledge sharing activities.
4. There is a short-term planning process leading to necessary adjustments of educational programming, staffing, and delivery.

Human Resources
5. There is a process to identify and involve key personnel in roles of program designers, developers, instructors and facilitators, and evaluators.
6. There is a process to train and support key personnel to serve as program designers, developers, instructors and facilitators, and evaluators.
7. There is an established process that ensures all appropriate staff is kept current of all requirements, regulations, and laws related to course content.

Performance Projection
8. There are identified metrics used to assess the effectiveness of your learning solutions that are updated annually.
9. There are short and long-term projections related to desired key education results.
10. There are short and long-term projections related to performance and/or benchmark data that can track improvement.
11. At least some of the short and long-term projections for the education program reflect measurable goals.

Program Tracking & Maintenance
12. Detailed summaries of all revenue and expenses related to the overall program are maintained and evaluated on a scheduled basis.
13. There is a process that ensures that program standards are maintained when partnering with other organizations.
14. There is a process for compensating and recognizing individuals and groups who help reach the education objectives and for those whose performance improves.
15. A process for tracking and reviewing the education program marketing results - internal and external.
16. There is a process for tracking, reviewing, and improving the program content and offering new educational activities.
17. A process is in place for recording and filing required designations for activities, such as Health, Safety and Welfare (HSW), LEED, ISO, ANSI, Mandatory Continuing Education (MCE), PDH, state license etc.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the Architecture, Engineering, and Construction (A/E/C) industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice learning and development.

Building a Design Firm'€™s Professional Development Program Content and Design

Photo of small group breakout sessions

Short-term, develop a system that will collect appropriate subject matter content that addresses staff knowledge needs to support the firm'€™s projects. Long-term, consider a structured curriculum that supports the firm'€™s strategic plan and business needs. There are various formats and delivery models from which to choose - be sure that the content is appropriate for the format. Develop clear course learning objectives early as they will guide you in selecting the appropriate subject matter expert (SME), the best course content, appropriate course design, and the most effective delivery method. Determination should be made at this juncture, is it best to use inside sources, use an external vendor, or consider a blend of the two? This is a critical point in the process to insure that content matches any special requirement such as license or certification standards, such as CEU, PDH, CPD, MCE'€™s, HSW, LEED, ISO, ANSI, etc...

Continuing in part five of this eight part series I have assembled requirements from several prestigious organizational award programs that appear with consistency. The self-assessment presented in this piece are intended to assist those individuals who are responsible for shaping and managing the organizational structure of an Architectural/Engineering Design and Consulting Firms'€™ professional education department. This assessment tool is not intended for the design or development of any individual course, certification, skill, or professional program.

KEY 4: Content and Design

This segment examines the firm'€™s process, development and support for content selection, design and development. This section provides recommendations for how new, modified, and customized educational activities and services are selected and designed to meet the learning objectives.

Establishment of Learning Objectives
1. All educational activities are based on written Learning Objectives.
2. For each course/program ask, “What do you want the participant to be to do, or what should they know when they finish the course /program?€

Program Design
3. A criterion has been established that addresses the learner'€™s skill/knowledge level, such as awareness, practitioner, and mastery.
4. There is a process established for determining selection of program structure, content, materials and support resources, and course time based upon expected learning outcomes.
5. There is a process for developing instructor - led classroom and online courses verses self - paced learning.
6. There is a process for selecting and scheduling external education providers that complement the firm'€™s education goals and standards.
7. A process is in place for determining special qualifying designations for activities, such as Health, Safety and Welfare (HSW), LEED, ISO, ANSI, etc.
8. Changing professional requirements are incorporated into educational programs such as Mandatory Continuing Education (MCE), PDH, CPD state license etc.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the design industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice of learning and development.

Building a Design Firm'€™s Professional Development Program - Business Development

Photo of Ready - Action - Camera

You can refer to this section as business development or client facing skills since few firm leaders consider that they include their in-house professional development programs as a part of their marketing and promotion efforts. Professional development within A/E firms has evolved during the past decade and it is time to re-think how A/E firms share and distribute their intellectual property with professional associations and clients. For those firms that already have in-house programs you likely already have components in place. I offered several suggestions last November in my blog Overlooked Internal Training Sources for A/E Firms.

Business development (marketing and promotion) is a critical element of every firm. If your professional development program is intended for internal use, then be sure that your marketing plan relates to the needs assessment of your staff and client'€™s knowledge needs. If the firm includes education as a part of external marketing efforts be sure that it is also included within the firm'€™s strategic plan for educating target audiences. A staff presentation at an industry conference is a good example. You may have the world'€™s most knowledgeable subject matter expert (SME), designed an interesting presentation, and even offered the program using an innovative delivery format. However, if the intended audience is not aware that course is being offered then be surprised at a low turnout. Those who rely solely on the firm'€™s reputation to spread the word will frequently fail. You must adequately promote and advertise each of your courses. Budget accordingly.

Continuing in part six of this eight part series I have assembled requirements from several prestigious organizational award programs that appear with consistency. The self-assessment presented in this piece are intended to assist those individuals who are responsible for shaping and managing the organizational structure of an Architectural/Engineering Design and Consulting Firms'€™ professional education department. This assessment tool is not intended for the design or development of any individual course, certification, skill, or professional program.

KEY 5: Business Development (Marketing and Promotion)

Key 5 examines the firm'€™s business development structure that includes marketing and promotion of the educational courses and programs. This section provides recommendations for how the firm should address both internal and external marketing and promotion or their education courses and programs.
1. There is an established long-term educational marketing plan in place that includes: budget and pricing; projected incomes (including internal between departments); registration and enrollment procedures; number of classes and class sizes per session; cancellation policies; fees (ex: staff, instructor, course development expenses; course materials, equipment, technical considerations, facilities).
2. There is a separate One-Year marketing plan.
3. Print and social media promotional and advertising methods are used to support the marketing strategy that includes related expenses.
4. Other promotional activities include publicity, advertising, open houses, press releases, etc. to clients supporting speakers at professional conferences.
5. Quantitative metrics are in places that measure indicators and provide current levels, trends, and any appropriate comparative data.
6. There is a process for projecting new educational activities.
7. The marketing plan and promotion efforts are evaluated for effectiveness annually.
8. A process for researching the regulatory standards and legal and ethical requirements that should be addressed through professional development.
9. A process for ensuring that the firm addresses its responsibilities to the client, the profession, and the community through community outreach through education and training.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the design industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice of learning and development.

Building a Design Firm'€™s Professional Development Program – Implementation and Delivery

Photo of staff reviewing graphs on a laptop

Be patient and allow time for your implementation and delivery action plan to work. Individual courses can often be created and delivered in a short time frame if there is an established system in place. However, for an organizational-level program or curriculum, think in terms of a process that may take 2- 3 years to see real results. Your needs assessment and analysis (Key 2), and planning and performance projection (Key 3),will provide you with direction and a path. If the firm is committing time to the development of internal courses be sure that each support the firm'€™s strategic business plan. Most mid-sized firms and larger have a generational mixed staff so don't be afraid to try the new and the different methods of delivery. Stay as current of technology as your budget will reasonably allow. Be prepared for continual change and adjust accordingly. For those firms that already have some in-house programs in place consider tapping into the expertise of your own staff members, those who present at professional conferences or are adjunct instructors for your local college or university. I offered several suggestions last year in my blog An Overlooked Internal Training Source for A/E Firms.

Continuing in part seven of this eight part series I have assembled requirements from several prestigious organizational award programs that appear with consistency. The self-assessment presented in this piece are intended to assist those individuals who are responsible for shaping and managing the organizational structure of an Architectural/Engineering Design and Consulting Firms'€™ professional education department. This assessment tool is not intended for the design or development of any individual course, certification, skill, or professional program.

KEY 6: Implementation and Delivery

Key 6 examines the firm's process for course / program delivery methods. This section provides recommendations for matching the appropriate delivery method based upon expected Learning Outcomes.

How well does your firm'€™s implementation and delivery process match up?

1. For each course/program the question is asked, “What do you want the participant to be to do, or what should they know when they finish the course /program?€ Then, €œwhat is the best delivery method to achieve the expected outcome?€
2. Courses and curriculum include provisions for practice and application, not just volume of information. There is a process for ensuring that program delivery methods are consistently appropriate for course content and material. [Ex: Instructor -led, PowerPoint, Case Study,Case Study, Gaming, Webinar, Podcast, etc.)
3. Selection of delivery methods that is appropriate to the learner'€™s skill/knowledge level is considered, such as awareness, practitioner, and mastery level.
4. Technology is used as a tool to support courses and curriculum, not drive them.
5. The firm ensures selecting appropriate delivery methods as required by external agencies when supporting special designations and license requirements.
6. There is a process to establish a schedule that meets requirements by external agencies when supporting special designations and license requirements.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the Architecture, Engineering, and Construction (A/E/C) industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice learning and development.

With So Many MOOCs How Can Associations and Non-Profit’s Compete?

Laptop Computer photo from Flickr Commons

Massive open online courses or MOOCs are challenging and disrupting the traditional models of higher education and the practices of corporate learning and development.
In a recent article, Here Come the MOOCs, by Frank Kalman (Chief Learning Officer, January 2014) Mr. Kalman writes about the impact of MOOCs and the influence they are having on corporate learning. I will add, if the corporate world has to adjust to MOOCs, so too will professional and trade associations and non-profit organizations.

Two years ago, when I was working for a global engineering and design firm I wrote the blog Free Learning and Development Resources – 7 Tips. The blog included the names and websites for several of the same open online courses providers that Mr. Kalman discusses in his 2014 article. My purpose for writing the blog was to introduce to the firms’ staff, some free educational resources, beyond those that the firm offered internally. In the U.S. and Canada, most of the firm’s staff had historically relied upon internal training or professional and trade associations for their professional development training. Considering the increasing volume of MOOCs, a tight economy, the ease of mobile learning, and the increasing competition of industry specific online education providers – where does that now leave professional and trade associations and non-profits who offer education?

The root and strength of associations and non-profits has been their networking opportunities and the ability to share ideas related to common interest and issues. We know that social networking is radically changing the professional networking landscape. Still, these organizations are usually viewed by their members, and in some case the general public, as a reliable source of information that supports the betterment of the industry or mission of those involved. Professional and trade associations and non-profit organizations need to focus on their mission, their niche. Does the mission include the education and development of their members or the public? If the answer is yes to either or both of these audiences then the next step is to consider what knowledge they need to impart or information they want to share, that best serves their organizations interest. The mission focus of the association and non-profit organization is one of the major advantages they have over MOOCs. It can also align them closer with segments of the corporate world than the MOOCs. If monitored closely, the focus provides them with a competitive edge with early insight to practice changes, key issues and trends of a specific industry. Beyond specific issues and industry needs, associations and non-profit organizations can more logically tailor their business courses such as leadership, marketing, project management, accounting and legal practices to the specific needs of their membership. They should also have intimate knowledge of what and when certifications and, or continuing education license requirements are due. Depending upon available resources, technical capabilities, and finances, they should be able to adapt quickly with the most effective delivery format for their membership and interest groups.

Learning Objectives Simplified: Check out the New Bloom’s Taxonomy Tool

Candle Flame

The tool is simple, easy to understand, and easy to use. If you are the course designer, a trainer, an instructor, or the firm's Learning and Development Coordinator, Manager, Director or the CLO - this tool will make your professional life a little easier. If only this tool had been available during the past 30 years.

I would like to thank the Center for Excellence in Learning and Teaching (CELT) at the University of Iowa for posting on their website the Model of Learning Objectives. This model was created by: Rex Heer, Iowa State University.

Sharing this tool with my professional peers who are working in the A/E/C design industry, this is probably the best gift I can offer for the New Year. Try it for yourself; I think you will like it.

Taxonomy for Learning, Teaching, and Assessing: A revision of Bloom’s Taxonomy of Educational Objectives.

If you have trouble accessing the interactive Flash-based model the content is available in a text-only table.

Free Learning & Development Resources - 7 Tips

Open Source Education

For those of you in the A/E design profession who have difficulty finding free time during a 24/7 work week consider a free, on-demand, learning–in-the-moment approach to supplement your formal training and on-the-job experience. There are a variety of free online resources available to you. Here are some great tricks and online resources for developing your own, personal professional learning skills and development.

7 Tips to Getting Started:
1. Formulate what you need to know. This is called your learning objective and can be revised as you go, but take your best shot when you begin. (Tip: Start with your annual training objectives).
2. Use search engines like Google, Bing, Yahoo, and YouTube (the largest source of online learning) to find three kinds of information: specific, general, and connected.
3. Use search engines to find tutorials, ebooks, online courses and classes – the obvious. But also search and locate online communities (blogs, forums, associations, white papers and chat rooms).
4. Evaluate each resource that you encounter to determine if they relate or are connected to your learning objectives.
5. Organize your information for reading and assembly. If you are learning something that takes longer than a day, you can use free websites like All My Faves and Symbaloo to organize and group your links, and then retrieve them with one click.
6. Read, take notes, and learn the way you learn best.
7. If you have a certificate, membership or license -MCE requirements be sure to record and track your progress. You can do this for free in an EXCEL file or for those of you with a state license and who are willing to pay a little for convenience and due date reminders try AECredentialing.

7 Options of Open Source Courses…..

Coursera:
Outstanding engineering related college-courses from universities like Duke University, Rice University, Escole Polytechnique Federale de Lausanne, University of Pittsburgh, and Princeton.

Class Central:
A gateway to a variety of online and self-paced courses offered by Stanford, MIT, Harvard, Berkley, Udacity, and Courses.

MIT OpenCourseWare:
Free Online courses from MIT in energy, transportation, environment, business and others areas.

Open Culture – 625 Free Online courses:
625 Free online and self-paced courses offered by Harvard, UC Berkley,
MIT, Carnegie Mellon, and Stanford, that include the sciences, computers, Engineering (Mechanical, Civil & Electrical), Environmental, and basic business.

Ted Conference Videos:
Best for exposure and finding things to learn more about online. Inspirational, informative, cutting edgue and less than 20 minutes long.

YouTube/EDU:
YouTube really now functions as a video search engine, and so you can find much more to learn and see on YouTube than just the EDU area. However, this area has been tuned and curated just for good educational content on traditional subjects.

Today I Found Out:
Daily essays of well-researched interesting topics.

I would like to offer a special thanks to Katin Imes at Expedition 21 Media, Inc. for content suggestions.

Emerging Blend of Degrees, Certification, and Professional Development: Impact on A/E/C/ firms

Continuing Professional Development Conference

Today many A/E/C/ firms have established professional development programs. These were created to address the continuing professional development (CPD) of their staff, certification programs and state licensure Mandatory Continuing Education (MCE) requirements. A few progressive firms extend their programs to their clients and peers through cooperative programs with associations and universities.

For decades there were only a few firms that encouraged professional development or had organized mentoring programs for their staff, but those firms were the exception and not the rule. In 1995 the American Institute of Architects (AIA) implemented MCE requirements of their members. Within ten years most state licensing boards began requiring MCE for licensure for registered architects, engineers, interior designers, and landscape architects. The number of industry related certification programs, such as those offered by AWI,IFMA,ICBO,NFSA,NKBA,and LEED also expanded during this period. Professional development began to take on a new importance.

What was lacking during the 1990’s, role models of how the A/E/C firms should adjust to the changing CPD environment? No longer is that the situation for A/E firms. One solution from 1997 - 2008 – the AIA Continuing Education System (CES) Award for Excellence program The AIA/CES award program not only recognized firms for their commitment to internal CPD, the award program also provided a roadmap for all firms to achieve professional development success. The AIA/CES award program was a blend of the Malcolm Baldrige award and education standards established by International Association for Continuing Education ( IACET). The AIA/CES award criteria involved a detailed review of the firm’s education strategy, planning and analysis, design, implementation, delivery, evaluation and the improvement process of their professional development programs.

At first only large firms had the resources to build these types of programs. Large firm award winners included NBBJ; HOK; FreemanWhite; Rosser International; Gresham, Smith and Partners; Einhorn Yaffee Prescott; Mithun; Cannon Design; and Lord Aeck & Sargent. During the last several years of the award some mid-sized firms such as Rogers Krajnak Architects, Inc and Marshall Craft Associates, Inc. also met the standards and won the award. Turner Construction was the first to achieve the honors for creation of their online education efforts following the standards of the International Learning Unit (ILU).

Now added into the mix are a few online certificate or certification programs such as those found on UGotClass that are developed by associations, colleges and A/E firms. Don’t forget the free online management courses from leading universities such as Stanford, Yale, MIT, Harvard, Berkeley and other colleges. While the Boston Architectural College offers an online Sustainable Design degree, RedVector delivers sustainable design courses created by University of Tennessee faculty for professional in the A/E/C industry. What’s coming? Look for A/E firms to offer online professional practice education using their own adjunct college faculty’s to reach out their clients globally, 24/7.

Use of the International Learning Unit (ILU) at WVA

Flickr photo by Alan Cleaver_2000

The International Learning Unit (ILU) is an excellent standard to use as a measurement for learning. It has proven to be extremely well suited for online education. While at the American Institute of Architects we used the ILU as the baseline of measurement of learning for the online education that we offered. We found that it was more useful, flexible, accurate, and defendable when we wanted our continuing education credits to apply for mandatory continuing education credits for the architect’s licenses.

Sherry Kuehn, is the Senior Program Coordinator at West Virginia University (WVU). Sherry works in the office of Continuing and Professional Education (C&PE), a Division of WVU Extended Learning. Sherry shared with me that WVU adopted the ILU into their Forensics Program in 2008. She stresses that it works particularly well for that program as forensic professionals do not have a standard, mandated requirement to take continuing education classes in order to continue working in their field – no matter the specialization. Sherry stated that the entire WVU forensic program is completely online which to date includes 25 courses. These courses utilize a pre- and post-test as well as discussion boards, quizzes, and interactive projects to assist students in learning the material. Sherry stated that the instructors of the forensic courses assign the ILU value based on the criteria set forth by the Learning Resource Network (LERN) which is 50 content items = 1.0 ILU. Every activity within each course is set at an 80% mastery level before the student can proceed to the next unit or module. In the past year, the American Board of Criminalistics (ABC) has approved this training and the use of the ILU for mastery of content. Sherry added that while the ABC won’t print its endorsement on any publications at this time, this is not necessarily specific to just ILUs.

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