Building a Design Firm's Professional Development Program -€“ Evaluation and Improvement

Photo of an evaluation form

This final segment of an eight part series covers evaluation, feedback, and continuous improvements. As before, I have assembled requirements from various award programs that appear among several prestigious organizations with consistency. My intent here has been to provide a self-assessment tool that can be used to help improve and more effectively manage a firm's professional education department.

All successful programs include an evaluation and feedback process. A system should be established that will evaluate each course, service or product against (Key 3) measurable short and long-term educational goals using performance projections. Don'€™t collect data just because you can. Collect what you need to help make informed decisions. And if you collect it, don'€™t ignore the information and let it collect dust. Use the information to continually improve your program, build your reputation as a quality organization, and become more profitable.

KEY 7: Evaluation and Improvement

This section provides a list of award winning recommendations for the areas of educational evaluation and program improvement. For each section below there is and established process.

Selection of Information and Data Collection
1. Determine what program evaluation information should be collected, maintained, and reviewed.
2. Addresses the methods used to evaluate the quality of the education program.

Evaluation and Review of Educational Performance
3. Determining comparative data to be used to measure performance.
4. Evaluation of the educational system with identified areas for improvement.
5. Determining how learning activities reach their stated objectives.

Education-Specific Results
6. Evaluate performance results for education services, programs, certification, and licensure compliance.
7. Using information to improve program effectiveness.
8. Keeping current with the changing educational needs of the audience.

Accessibility and Complaint Management
9. Providing access and information to participants who seek assistance or voice complaints about the educational activities.
10. Ensures that complaints are resolved effectively and promptly.

Feedback and Continuous Improvement
11. Insures information is and data shared and reviewed by leadership, and appropriate committees and individuals with the expectations of continual improvement.

Sources:
Using the Baldrige National Quality Award and IACET as models, a special task force created the AIA/CES Award for Excellence for The American Institute of Architects, Continuing Education System. This program was used as a cornerstone for building a national continuing education program that shaped education offered in the Architecture, Engineering, and Construction (A/E/C) industry. Today, other learning and development award programs such as the ASTD-Awards/Best-Awards and the Chief Learning Officer, CLOmedia Awards are also being used to elevate the practice learning and development.